The best shoppers shop with Rakuten

Our second in-house Super Bowl spot called on an iconic shopper to clue millions of Americans in on the benefits of Rakuten. (Um, hello, it’s Cash Back.)

RESULTS:

• 600+ press stories; 13.9B impressions

• Search traffic +213%, App installs +22%, Sign-ups +7%

• New buyers +15%, Shopping trips +7%

• Aided awareness +10% points; Campaign recall +31% points

CREDITS:

• Directors: Speck & Gordon

• ECD: Tom Coates/Kristin Graham

• AD: Darnell Watts