Shoppers win when they use Rakuten.
We communicated this simple message in grand, cinematic fashion for Rakuten’s first Super Bowl spot. The real victory came after the game when results revealed that shoppers were starting to understand and, better yet, use Rakuten.
RESULTS
-Aided & Unaided Awareness historic highs
-Brand Linkage +9% in just one quarter
-3 Billion Impressions; #1 YouTube views for retail
-+28% in Roomba sales on Rakuten
Tidy little post-game :15.
The Foster Sisters’ :15.
CREDITS:
DIRECTOR: Matt Aselton
ECDs: Tom Coates/Kristin Graham
AD: Darnell Watts
The most cinematic of teasers.
Social trailer for a movie that was actually a Super Bowl ad.