There’s no such thing as too much Madden.

“Create something bigger than a commercial,” they say. Well, Madden The Movie was massive. It permeated pop-culture. It was shared and rewatched all over the world. And it featured Collin Kaepernick as Al Pacino from “Scent of a Woman.”

CREDITS

DIRECTOR: Wayne McClammy

ART DIRECTOR: Nicole Geddes

RESULTS
-#1 spot on YouTube (for 3 days straight)
-#6 spot on the official U.S. Twitter trend list.
-2.9 million views on YouTube in the first 24 hours
-30+ million views in its first week on YouTube and Facebook.

“Movie” posters that teased the launch on social.