Warriors x Rakuten: Bringing joy to the badge.
As the official “badge” sponsorship of the Golden State Warriors, we combined Rakuten’s promise to reward shoppers with the Warriors’ joyful brand of basketball. From promotional emails pushing anticipated GSW merch to massive LED signs spanning the Chase Center to creating social content with Stephen Curry, we made it our mission to bring the cha-ching.
Shop. Save. Shoulder Shimmy.
Shop. Save. Shoulder Shimmy.
SC30: Behind the Fit
Stephen Curry is passionate about giving the underrepresented a platform to shine. Rakuten produced a social-first program that allowed Curry to showcase Black designers with his fashion-forward tunnel fits.
Dude Perfect x Steph Curry
We collaborated with the Warriors on a Dude Perfect vs. Curry trick-shot contest for the ages that racked up millions of views.
Dub Yourself
In order to tip off the ‘24-’25 season with a splash, we created an AI driven “Dub Yourself” experience that turned everyday fans into Warriors.
Rakuten x Chase Center
We kept spreading the joy with playful LED signage throughout the Chase Center and on social with the greatest three-point shooter of all time.